SEO (Search Engine Optimization)
SEO is the process of enhancing the traffic at your website from search engines usually in the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. A great content will hold viewers attention and improve volume of traffic. Keyword enriched content ensures that people will find your site quickly and easily. SEO can get your site ranked in the first packet of results.
Content
The web is indexed with keywords. Using specific keywords or keyword phrases will help you find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information deep in databases or dictionaries. You should have the right content on the page. You need the correct density of keywords, not too much or too less, for your page to be ranked high. This means that your main keywords must stand out from the rest of the text.
Meta Tags
Meta tags are a part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines. Most engines will not be able to find your site if a Meta Tag is not present. Do not have long descriptions if you want to rank high in the search engine list. Other SEO features that also influence the way your page will indexed are; ALT, TITLE, and AUTHOR tags.