The primary criterion for web promotion is designing a web site that is Search Engine friendly. You have to then submit it to the major search engines and directories on the Internet. By typing a few keywords you should have access to the site you need.
A good website comprises primarily of a professional design and excellent content. The design aspect of a good web site will make it stand apart from the rest while a well-written site in terms of the content will provide it with a strong online presence.
It is important to remember that visitors visit a website to gather information. If and only they find that the content is satisfactory, easily accessed and pleasing to the eye, will they buy your product or service.
Next, should be the exchange links present on your web site helping you to liaise with other web sites. This helps in increasing your web site’s Page Rank. This criterion is used by good search engines like Google, to rank web sites. If you have a good web site with good content and graphics, you will automatically get linked from other sites and you may not have to spend much time trying to convince others to exchange links with you.
Lastly, what you need is to promote your products and services employing web banners and/or text ads.